At Go Folic! we always have an eye on what’s going on in the world of nutrition. That’s because we know that good diet choices are important to the health of teen and adult women. Lately a lot of people have been writing about the affects of advertising on our food choices.
Last week the Los Angeles Times wrote about the increase in fast food advertising to young kids. “Exposure to fast food advertising is escalating, according to the report. In 2009 preschoolers saw 56% more ads for Subway, 21% more ads for McDonald’s and 9% more ads for Burger King, compared with 2007. Children age 6 to 11 saw even more: 59% more ads for Subway, 26% more for McDonald’s and 10% more for Burger King. The report also found that African American kids and teens are exposed to at least 50% more fast food ads than their white counterparts.”
It’s pretty scary to think that fast food companies are targeting kids as young as pre-school, especially when most of the food is high in fat, sugar, and salt, and very low in nutritional value.
Another interesting article was written recently about teens and sports drinks. The article reported that teens think that sports drinks are healthy. However, sports drinks have high sugar content and low nutritional value. So they are really not healthy. The article reminded us a lot of our Clinician’s Corner post about the problems with energy drinks.
From the Medline Plus article: ” ‘Adolescents who engage in an otherwise reasonably healthy lifestyle with lots of physical activity and a healthy diet still consume large amounts of sugar-sweetened beverages in the form of flavored and sports beverages,’ she added. ‘We believe that this is due to successful marketing that has led consumers to see these beverages as healthy.’ ” Read the full article and learn more about the study here.
Just because something is marketed as healthy does not always mean that it is good for your body. It’s important to look carefully at the ingredients and nutrition label for everything you eat or drink. That way you can make a smart decision for yourself, rather than follow what the advertisers tell you.
Let us know what you think in the comments below!